Understanding how Ratings and Reviews Help Grow an App

With about 5 million apps in total, the app market is bursting with so many options to choose from. With this wide variety in front of you, how do you know you are picking the best one? People need a little help regarding this very decision, and this is where reviews and ratings come into play to make it easier for them. The purpose of a review or a rating is to reflect how much a user enjoyed the app, in words or in numbers. This further influences viewers and help in converting them to your potential users. Typically, a 5-star review would mean that the user really liked the app and wishes to recommend it to everyone. Whereas, a review with a 1-star rating means that the user did not have the best experience with the app. In this article, let us cover some ground on the many aspects of reviews and ratings on the app market today, from the dos and don’ts of asking for a review and even buying app store reviews on the internet. 

Reviews and ratings can affect the decision of people to download apps, different from the way its features and aesthetics influence them. It has been found that majority of the people who land on an app’s page, will consider the ratings and reviews before downloading it. An app that is highly rated and has positive reviews are likely to be at a stable position on the charts and hold that rank for a long time. While searching for an app using just one or two keywords, we can see that the apps that are positively reviewed and high rated show up higher on the search, whereas the low rated apps remain at the bottom of the search. Most importantly, 60% of people who actually check the ratings of an app do not consider downloading it if the rating is anywhere below 4.0. 

Every app wants more and more satisfied users, who leave rave reviews to help them attract more users. A great way to get quality reviews from users who are enjoying the app is by using well-timed prompts. Receiving multiple pop-up requests to rate an app while the user is in the middle of using it can really annoy them. The best time to ask for a rating or review from a user is when they just successfully finished a task. This can be right after booking movie tickets on a ticketing app or even after finishing a video call with a friend on a messaging app. Even framing the question of getting a rating from users is crucial; it shouldn’t come off as begging but more as a request in the form of a simple request. Some apps have even come up with prompts that consider the option of giving feedback too. Just letting the app know that you aren’t enjoying it as much as you thought you would, will redirect you to another prompt asking for your feedback and suggestions. Another app store optimization strategy to boost the rank of an app by the means of obtaining installs and glowing reviews is by buying them! Buying app store reviews is a service that has been around for some time now, and has brought about the rise in many companies that cater to this service. This could be the easiest way to get reviews, that is accessible at varying prices. Keeping in mind that fake reviews get deleted, this procedure has become more sophisticated so reviews are posted in a discreet manner. App developers can decide the length of each review and how frequent the reviews have to be posted. 

What’s better than buy android reviews? Having a quality app that attracts organic ratings and reviews, of course! We’ve seen that any app that offers a great user experience is automatically rated 5 stars. This is more than enough to push the app to the top of the app store charts and calls for more downloads. And if you’re wondering, “How do I make my user experience better?” then all you have to do is put yourself in the user’s shoes and alter accordingly. This process takes time, getting a rating above 4.0 is not something happens overnight. It involves a lot of optimization, updating and constant testing to see exactly what people are enjoying and disliking.

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